Find Their Problem.
Solve it Better.
Website copy that makes your customer stop scrolling and say "finally, someone gets it."
Your message should stop the scroll, not add to the noise.
Most business owners don't know why their copywriting isn't working.
So they try to fix it—and dig themselves deeper.
You're paralyzed. Every word feels wrong. You rewrite the same sentence five times, then second-guess all five versions.
You're overwhelmed. Every article you read contradicts the last. "Be authentic!" "Use proven formulas!" Which one actually works?
You're exhausted. You've spent hours on a homepage that still doesn't feel right. Meanwhile, your competitor already finished their website. Guess who your customer is listening to?
Standing still isn't a strategy.
Every day you spend frozen is a day someone louder—not better—is winning your customer.
But the moment you get clear, everything shifts.
I'm Jennifer, and I've spent two decades watching smart business owners make the same three mistakes with their copy.
The frustrating part?
They're all fixable.
Here's what's tripping you up:
You're writing about yourself instead of them. Your copy focuses on what you offer, not what they desperately need.
You're treating copywriting like creative writing. You think it's about sounding clever. It's not. Strategic copy follows proven psychology.
You're guessing instead of getting clear. Without knowing what your customer is actually searching for, you're just throwing words at the wall.
Once you identify the real problem your customer has, the guessing stops. That's why I developed a process that uncovers what they're searching for—then gives you the exact words that make them say, "This. This is exactly what I need."
So many of the trendy things that were going around just didn't feel right for me. Jennifer knew exactly what to do! She listened and really got the messaging of my business. From there she was able to create website and marketing copy that sounded like me (but even better!) that spoke directly to my audience.
Norma Maxwell, Midlife Fitness Coach and Mentor
Let’s Uncover the
GET CLEAR
First, we dig into your customer's real problem—not the surface one, but the thing keeping them up at night. We map out exactly what they're searching for and how you solve it. We don't move forward until you feel the "yes, that's it" click.
GET WORDS
Then we write copy that actually sounds like you—but sharper. I'll show you exactly how it looks on your site with a UX wireframe, so there's no guessing. Just clear, strategic words in context, refined until it's right.
GET RESULTS
Finally, we put it to work: email sequences, sales pages, social profiles. Every piece guides your customer from "who's this?" to "this is exactly what I've been looking for."
Website Words That Work
“I had the pleasure of working with Jennifer and I am extremely pleased with the results. The writing was clear, engaging, and perfectly aligned with my expectations. She communicated well throughout the process, accepted feedback gracefully, and delivered everything on time. What impressed me the most was the attention to detail and the dedication to tailoring the content to fit my needs.”
Victoria Dudka, ContentAdore
Ready to stop overthinking and start connecting?
Book a free call
We'll dig into what's not working with your copy—and map out exactly how to fix it.
Build your message together
We'll create clear, strategic copy for your website, emails, and marketing that makes your customer stop and say, "YES."
Stop second-guessing
Start seeing results with website and marketing copy that works while you sleep.
