Smart leaders delegate the hard stuff.

Copywriting is hard stuff.

Strategic messaging for your website, emails, and marketing

You don’t build a business alone, and your copy is part of your business.

It happens to every DIY business owner–the curiosity and excitement of doing everything yourself keep you from seeing that the words you’re writing aren’t hitting the mark. Even if you love to write, writing copy for websites, emails and marketing is a completely different beast.

Here’s the three most common struggles:

You’re too close to see what’s missing

Because you know what you do so well, it’s easy to forget everyone else doesn’t have a clue.

You know your stuff, but not their language

Whether it’s industry jargon or the latest marketing buzzwords you think you need…your words aren’t landing.

You’re solving the wrong problem

The one you think your customers have. meanwhile, they’re desperately looking for you.

The best builders don’t just need the right tools—they need someone they trust who knows how to use them.

Hi, I’m Jennifer (or you can call me Jenn.)
Here’s how I do it.

Jennifer Baykan

UX Copywriter, Words &

I found an old journal from college (back in the 20th century!) where I swore I would figure out some way to avoid getting stuck on the hamster wheel of work.

But of course, reality crept in. Like most entrepreneurs, I took the 'safe' path first.

Throughout my 20+ year career in corporate retail, I kept that dream front and center, creating the blueprints for Words &, my copywriting business.

Building your own business is brutal. It takes guts, focus, and the kind of stubborn determination that keeps you going when everything feels impossible.

But here's what nobody tells you--being smart and resourceful doesn't prevent you from getting completely paralyzed by how hard it can be.

That’s why I developed a process that solves the copywriting challenge every business owner faces--figuring out exactly what to say so your customers know they're in the right place.

It’s the difference between hoping someone gets it and knowing they do.

3 Steps To Copy That Actually Works

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3 Steps To Copy That Actually Works

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3 Steps To Copy That Actually Works ✴︎ 3 Steps To Copy That Actually Works ✴︎

Here’s how we get there

CLARITY

First we get laser-focused on what makes you different and what your ideal customer is desperately searching for. This is where we find your authentic voice.

CREATION

Your messaging comes to life. I craft copy and show you exactly how it will look on your pages with a UX wireframe. No surprises, no wondering "will this actually work?"— clear copy in context, refined until it's perfect.

CONNECTION

Put your messaging to work with email sequences, sales funnels, and marketing materials that guide your customers from "who's this?" to "This is exactly what I've been looking for."

Happy Clients

  • "Jenn was amazing to work with on copy for my new law firm. She was responsive, attentive, and thoughtfully explained every step of her process and the thinking behind her approach. I would recommend her to anyone looking for high-quality copywriting."

    Jade Lambert, Tempest Law

  • "Jenn is a delight to work with. She brings such clarity and strategic ideas to each of our calls. Her process is clear and ensured the project kept on track and completed on time! I love her creativity and flexibility to collaborate, look forward to work with her again."

    Lisa Cumes, Core Copywriters

  • "Starting my new business I was overwhelmed with all the things I needed to do. Jennifer knew exactly what to do--she listened and really got the messaging of my business. To find someone like that is nearly impossible--and yet I found her! And we had a blast working together!"

    Norma Maxwell, Health + Fitness Coach

How we transform guessing into knowing

Schedule a call with Jennifer to map out the best plan of attack for your copywriting .

Build clear brand messaging for your website, emails and marketing that sounds like you, but better.

Get the relief of connecting (and converting) without second guessing every word you put out there.

Make the strategic move like the pro you are—work with a copywriter who speaks your language.