Stop Guessing What to Say and

Start Knowing What Works

Clear, powerful words for your website, emails, and marketing

It’s fun to do it all, until it isn’t.

Driven entrepreneurs proudly do everything themselves, but when it comes to writing copy for their marketing, suddenly they feel like amateurs.

You’ve mastered every other aspect of your business, but discovering the right words feels insurmountable–and the doubt is creeping in.

Instead of copywriting that converts, you’re stuck battling:

Overwhelm and Decision Paralysis

You know something feels ‘off’, but you can’t pinpoint what to fix or where to start, so the right changes never happen.

Isolation and Loneliness

Without a trusted expert to guide you through the problem, you’re left wandering in the dark, second-guessing every decision.

Imposter Syndrome

Everyone else seems to have figured it out–so why does this feel so hard to conquer? Maybe you’ve hit your ceiling after all.

Your success speaks for itself.

The next level requires different tools.

Here’s what every small business owner needs to hear.

Stop Grinding Through This by Yourself

“It’s only yours if you did it all.”

It’s easy to buy into that DIY mentality—believe me, I know because I’m a business owner too!


But if there’s one thing I’ve learned, it’s that you’re growing a stronger business when you ask for help…and that’s where I come in..

I’m Jennifer Baykan, and I’ve built Words & to help you break through this barrier.

I guide you through a proven simple process to untangle the mess and create clear brand messaging for your website, emails, and marketing, so that you have words that make your audience say YES.

3 Steps To Copy That Actually Works

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3 Steps To Copy That Actually Works

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3 Steps To Copy That Actually Works ✴︎ 3 Steps To Copy That Actually Works ✴︎

Here’s how we get there

First we get laser-focused on what makes you different and what your ideal customer is desperately searching for. This is where we find your authentic voice.

CLARITY

Your messaging comes to life. I craft copy and show you exactly how it will look on your pages with a UX wireframe. No surprises, no wondering "will this actually work?"— clear copy in context, refined until it's perfect.

CREATION

Put your messaging to work with email sequences, sales funnels, and marketing materials that guide your customers from "who's this?" to "This is exactly what I've been looking for."

CONNECTION

Happy Clients

  • "Jenn was amazing to work with on copy for my new law firm. She was responsive, attentive, and thoughtfully explained every step of her process and the thinking behind her approach. I would recommend her to anyone looking for high-quality copywriting."

    Jade Lambert, Tempest Law

  • "Jenn is a delight to work with. She brings such clarity and strategic ideas to each of our calls. Her process is clear and ensured the project kept on track and completed on time! I love her creativity and flexibility to collaborate, look forward to work with her again."

    Lisa Cumes, Core Copywriters

  • "Starting my new business I was overwhelmed with all the things I needed to do. Jennifer knew exactly what to do--she listened and really got the messaging of my business. To find someone like that is nearly impossible--and yet I found her! And we had a blast working together!"

    Norma Maxwell, Health + Fitness Coach

How we transform guessing into knowing

Schedule a call with Jennifer to map out the best plan of attack for your copywriting .

Build clear brand messaging for your website, emails and marketing that sounds like you, but better.

Get the relief of connecting (and converting) without second-guessing every word you put out there.

Make the strategic move like the pro you are—work with a copywriter who speaks your language.