Wake Up Your Website
Customized Video Reviews by a Professional Copywriter
Stop Asking Your Mom What She Thinks of Your Website
Building your website takes forever. Then it goes live, but something feels off.
Who can help you find out why? Blogs? AI? Your friends and family?
Hate to break it to you but—they’re not your customer.
Feedback You Can Use Right Away
Here’s what you actually need
A fresh set of eyes from a copywriter who understands how websites work.
The confidence that you know what’s working and how to fix what isn’t.
A proven strategy that takes your website from sitting there to selling.
“Working with Jenn was a great experience. She helped me explain a complex software in a way that would make sense to my end users. She took her time to truly understand the business and product, and she went above and beyond to make me feel heard. She's a clear communicator and met all deadlines. I look forward to working with Jenn again on future projects."
Elaine Jardon, Jardon Group
What is the Website Wake-Up Call?
It’s a personalized video website review by a professional copywriter that gives you:
Insight on what works, and what could be better
What’s working well and what’s holding you back, from your customer’s perspective.
Feedback you can actually understand
No jargon, just strategy and psychology that makes sense, from someone who knows what works.
A clear action plan built just for your website
An easy to follow checklist, organized by Quick Fixes, Medium Projects, and Long-Term Strategy.
The perfect choice for DIY business owners and service providers ready to roll up their sleeves.
Hey there, I’m Jenn
You did it!
You built your website. It went live. And then…crickets.
So you look for help—from blogs, AI, even your friends and family.
But they’re not your customer.
After 20 years in corporate retail, I know what makes people buy: connection. The faster you connect with your customer, the quicker they click “buy now” instead of “maybe later.”
The Website Wake-Up Call lets you see your site the way your customer does. Plus, you get a personalized action plan and checklist from a trained UX copywriter—so you know precisely what to target first from someone who wants you to feel great about your website.
“Jenn was amazing to work with on website copy for my new law firm. She was responsive, attentive, and thoughtful in conveying my experience and expertise to my target audience. She explained every step of the process to me as well as the thinking behind her approach. She produced high-quality copy, and she was responsive to all of my feedback. I would recommend Jenn to anyone looking for quality copywriting.”
Jade Rouston, Tempest Law
How The Website Wake-Up Call Works
Step 1
Pick Your Package
Pick the option that fits: video review only, video + recommended copy edits, or video + copy edits + 1:1 strategy call.
Step 2
I Review Your Site
Tell me which pages to review (up to 4).
I’ll dig into your site and deliver your personalized video within one week.
Step 3
Get Your Action Plan
You’ll receive a prioritized checklist organized by Quick Fixes, Bigger Projects, and Long-Term Strategy—so you know exactly where to start.
Got Questions? I’ve Got Answers!
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In all the time I’ve been doing this, I’ve never reviewed a website that couldn’t be improved. Even if your site is solid, you’ll walk away knowing it’s working and how to make it even stronger. Plus, you’ll have the confidence that you’re on the right track!
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Not technical at all! I explain everything in plain English—no jargon, no code. My feedback focuses on copy, messaging, and user experience. If something requires technical work, I’ll flag it clearly and suggest where you might need developer help.
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The action plan is designed for you to implement yourself, but if you need hands-on help, I offer add-on services including copywriting and strategy calls. I’m here to make sure you feel confident in your abilities and your website.
Still have more Q’s?
Contact me and I'll be happy to give you some A’s!
“Jennifer was amazing! Unlike other copywriters, she took the time to understand what we are looking for and then, based on our audience and needs, simplified things.The feedback she provided improved our website 10x from how it was before. Will be working with her for a long time.”
Maslin John Edwin, Donatuz.com
Schedule Your Website Wake-Up Call
Starter $350
You will receive:
A basic 10-point checklist of important webpage elements
Insight on customer psychology and marketing strategy
Advice on structure, layout, images, and testimonials
Action Plan tailored to your website, grouped by turnaround time
Deliverables: Customized video review (via Loom), Action Plan document (via Google Docs).
Standard $475
You will receive:
A basic 10-point checklist of important webpage elements
Insight on customer psychology and marketing strategy
Advice on structure, layout, images, and testimonials
Action Plan tailored to your website, grouped by turnaround time
Recommended copy edits with strategic insights
Actual replacement copy you can use on your website (and in all of your marketing!)
Deliverables: Customized video review (via Loom), Action Plan document, recommended copy edits and replacement copy documents (via Google Docs).
Pro $550
You will receive:
A basic 10-point checklist of important webpage elements
Insight on customer psychology and marketing strategy
Advice on structure, layout, images, and testimonials
Action Plan tailored to your website, grouped by turnaround time
Recommended copy edits with strategic insights
Actual replacement copy you can use on your website (and in all of your marketing!)
A 1:1 strategy call over Zoom, where we review your website in real time together
Deliverables: Customized video review (via Loom), Action Plan document, recommended copy edits and replacement copy documents (via Google Docs), 1:1 strategy call (via Zoom), summary sent afterwards.